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SUMMARY:AI Searches for People\, Not Logos: Building a Personal Brand That AI Can Find with Nicole Hatherly
DESCRIPTION:AI Searches for People\, Not Logos: Building a Personal Brand That AI Can\nFind \nThe way people discover expertise has fundamentally changed. Today\, leaders\,\nrecruiters and decision-makers are no longer just searching Google\, they’re\nasking AI who they should hire\, promote\, partner with or invite to speak. The\nquestion is: when AI is asked about your field\, does it know who you are? \nIn this eye-opening conversation\, brand strategist @Nicole\nHatherly explores one of the biggest\nshifts in professional visibility that almost nobody is talking about. Moving\nbeyond “how to use AI\,” Nicole reveals how AI forms an understanding of your\nreputation\, why traditional SEO has evolved into Answer Engine Optimisation\n(AEO)\, and what professionals can do to ensure their expertise is recognised\nin the age of AI. \nDrawing on 30 years of experience in brand strategy and her internationally\ndelivered masterclass\, Nicole shares practical strategies to help\nprofessionals close the gap between the reputation they’ve earned and the\nreputation AI can actually find. This isn’t about becoming a social media\ninfluencer\, it’s about making the expertise you already have visible\, credible\nand discoverable. \nThis conversation is ideal for professionals\, executives\, academics\,\nconsultants\, entrepreneurs and anyone looking to advance their career\,\nstrengthen their reputation or position themselves as a recognised expert in\ntheir field. \nKey takeaways include: \n\nWhy AI now recommends people\, not websites\, and what the shift from SEO to AEO means for your career.\nHow to conduct your own AI reputation audit using a simple prompt to discover exactly what AI says about you today.\nA practical five-step framework to move from invisible to recommended by helping AI accurately understand and represent your expertise.\n\nAt Cuppa\, we believe conversations create impact by helping people stay ahead\nof the changes shaping the future of work. This episode offers a practical and\nempowering roadmap for ensuring your expertise is recognised not only by\npeople but also by the AI systems increasingly influencing the decisions that\nmatter most.\n\nWatch here: https://community.cuppa.tv/c/community-events/ai-searches-for-people-not-logos-building-a-personal-brand-that-ai-can-find-with-nicole-hatherly-d0466389-ac4f-49fd-86b8-6a850b7ef53a
URL:https://cuppa.tv/event/ai-searches-for-people-not-logos-building-a-personal-brand-that-ai-can-find-with-nicole-hatherly/
CATEGORIES:Community Events
ATTACH;FMTTYPE=image/png:https://cuppa.tv/wp-content/uploads/2026/08/nicole-hatherly-thumbnail-pmb.png
LOCATION:https://community.cuppa.tv/c/community-events/ai-searches-for-people-not-logos-building-a-personal-brand-that-ai-can-find-with-nicole-hatherly-d0466389-ac4f-49fd-86b8-6a850b7ef53a
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