Yasmin London sits down with *Stefan Vermeulen,* Managing Director of *Nespresso Oceania,* to explore how Nespresso is redefining what it means to be a purpose-driven global brand—balancing business growth with sustainability, social impact and innovation.
You’ll learn how leaders can:
* Build organisations that prioritise both purpose and performance
* Drive meaningful sustainability initiatives through recycling, circularity and innovation
* Align personal values with organisational purpose
* Lead with impact across complexity and change
* Create long-term value for communities, customers and the planet
* Use storytelling to inspire, motivate and build cultural relevance
Stefan brings over a decade of international leadership experience—from Europe to New Zealand to Australia—driving Nespresso’s transformation into a force for positive change. His vision blends commercial excellence with environmental responsibility, local relevance and human connection.
So grab a cuppa and enjoy this inspiring conversation about leadership, sustainability, and building a
business that truly makes a difference.
Chapters
00:00 – Welcome & Introduction
00:32 – Meet Stefan Vermeulen
01:45 – Nespresso’s Purpose-Driven Evolution
04:20 – Balancing Growth with Sustainability
06:40 – Circularity, Recycling & Environmental Impact
09:10 – Values, Leadership & Local Relevance
12:22 – Innovation, Storytelling & Customer Connection
15:45 – Building a Future-Focused Nespresso
18:50 – Personal Values, People & Global Perspective
21:30 – The Future of Coffee & Lasting Impact
Lessons from Leaders is brewed in partnership with Nespresso Professional and Cuppa.tv, bringing you conversations that transform workplaces, leadership, and culture. Part of our Cuppa.tv leadership series, this conversation is designed to inspire action and spark new ways of thinking. Because when we talk about what really matters, we create workplaces that matter.
Nespresso Professional – Connecting over Coffee – https://bit.ly/nespressoprofessionallessonsfromleaders
In a world where connection is often lost in the rush of daily operations, Nespresso Professional believes in the power of small moments to bring people together. Whether it’s a pause between meetings or a shared conversation in the break room, coffee can be a catalyst for meaningful human interaction. We’re proud to support conversations that matter – because sometimes, the most impactful ideas begin with a simple cup of coffee.
