What if the biggest climate solutions start on your street? Luke Cook sits down with sustainability leader Lottie Dalziel — founder of Banish and the BRAD (Banish Recycling and Diversion) Programme — to unpack how everyday choices and community action can add up to real, measurable change. No doom. No guilt. Just practical steps, hopeful stories, and proof that small actions multiplied by many people make a massive difference. Lottie shares how Banish turns complex eco-jargon into simple choices you can make today, and how BRAD mobilises households, schools and workplaces to recycle the “unrecyclable” — from blister packs to bottle-top lids — keeping millions of items out of landfill and back in circulation.
➤Progress over perfection: why tiny, consistent shifts beat “all-or-nothing” eco-makeovers.
➤Start here: the fastest, highest-impact action for most homes — cutting food waste.
➤Use what you’ve got: finish current products, then switch to better options (that’s real sustainability).
➤Hope changes behaviour: how good news and visible wins motivate action more than scare tactics.
➤BRAD in action: how communities pool small items to unlock large-scale recycling outcomes.
➤Workplace wins: first steps for organisations to embed sustainability without fear of “greenwashing”.
➤Speak up, don’t “green hush”: how to share your journey transparently and bring others with you.
➤Partner up: why collaboration — even with competitors — accelerates impact for everyone. Ready to turn good intentions into everyday action?
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