Luke Cook sits down with builder, presenter and modern-day elder *Barry Du Bois* (https://cuppa.pickmybrain.world/profiles/barry-du-bois)* *to explore what leadership truly looks like when life throws its hardest challenges your way.
Barry doesn’t speak from theory — he speaks from lived experience. From infertility struggles and grief to a cancer diagnosis that came with a three-month prognosis, he opens up about the moments that tested him, broke him, and ultimately rebuilt him into a stronger, more connected leader.
What shines through is Barry’s belief that leadership isn’t about rank or perfection — it’s about honesty, curiosity, courage and human connection. It’s about going first, admitting you don’t have all the answers, and allowing your team to be extraordinary.
*In this episode you’ll learn:*
* What real leadership looks like beyond titles and hierarchy
* How to stay steady and honest when uncertainty hits
* Why mistakes are not failures but valuable data
* The link between adversity, resilience and confidence
* How emotional “walls” can isolate leaders — and how to dismantle them
* Practical tools Barry uses, including the “10% braver” reflection
* Why human connection isn’t optional for leaders — it _is_ the foundation of success
A powerful and deeply human reminder that strength doesn’t come from pretending to be unbreakable — it comes from letting others in.
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