AI Searches for People, Not Logos: Building a Personal Brand That AI Can Find with Nicole Hatherly

AI Searches for People, Not Logos: Building a Personal Brand That AI Can
Find

The way people discover expertise has fundamentally changed. Today, leaders,
recruiters and decision-makers are no longer just searching Google, they’re
asking AI who they should hire, promote, partner with or invite to speak. The
question is: when AI is asked about your field, does it know who you are?

In this eye-opening conversation, brand strategist @Nicole
Hatherly explores one of the biggest
shifts in professional visibility that almost nobody is talking about. Moving
beyond “how to use AI,” Nicole reveals how AI forms an understanding of your
reputation, why traditional SEO has evolved into Answer Engine Optimisation
(AEO), and what professionals can do to ensure their expertise is recognised
in the age of AI.

Drawing on 30 years of experience in brand strategy and her internationally
delivered masterclass, Nicole shares practical strategies to help
professionals close the gap between the reputation they’ve earned and the
reputation AI can actually find. This isn’t about becoming a social media
influencer, it’s about making the expertise you already have visible, credible
and discoverable.

This conversation is ideal for professionals, executives, academics,
consultants, entrepreneurs and anyone looking to advance their career,
strengthen their reputation or position themselves as a recognised expert in
their field.

Key takeaways include:

• Why AI now recommends people, not websites, and what the shift from SEO to AEO means for your career.
• How to conduct your own AI reputation audit using a simple prompt to discover exactly what AI says about you today.
• A practical five-step framework to move from invisible to recommended by helping AI accurately understand and represent your expertise.

At Cuppa, we believe conversations create impact by helping people stay ahead
of the changes shaping the future of work. This episode offers a practical and
empowering roadmap for ensuring your expertise is recognised not only by
people but also by the AI systems increasingly influencing the decisions that
matter most.