About us

Cuppa began with a simple yet profound idea at the start of Covid: meaningful conversations can positively change the world.

Founded by Luke Cook, whose journey was shaped by personal and professional challenges, Cuppa was born out of a desire to foster authentic connections and drive positive action.

From its humble beginnings as a daily virtual show for inspiring conversation, Cuppa has grown into a certified social enterprise, reaching thousands of individuals and organisations committed to creating a better future.

Our Mission To empower individuals and organisations to:

• Build a culture of well-being and inclusivity.

• Inspire action through meaningful conversations.

• Foster community-driven solutions for a brighter future.

Our Vision A world where impactful conversations lead to transformative actions, fostering a better tomorrow for all.

• Connection: Genuine interactions foster empathy and understanding.

• Kindness: Small acts can create ripples of positive change.

• Inclusivity: Diverse voices strengthen our collective impact.

• Action: Every journey starts with a single step.

• Hope: We focus on solutions and possibilities.

• Authenticity: Real stories drive real change.

By the Numbers

• 300+ Organisations partnered

• 800+ Conversations delivered

• 70,000+ minutes of meaningful content created

• 550+ Thought Leaders in our Network  

• 100,000+ Lives impacted

• $50,000+ Raised for charities 

• 5000+ Essential Workers supported 

• 1 life saved (that we know of)

We’re proud to be a catalyst for change, bridging the gap between aspirations and actionable results.